London Fashion Week SS25
KEY HIGHLIGHTS
Bibiy
Pam Hogg ‘Of Gods and Monsters’
Hu Bing Selects / The Consistence
Paul Costelloe - Spring / Summer 2025
Noon By Noor - Spring / Summer 2025
Fashion Scout Presents BUERLANGMA SS25 Capsule
Ancuta Sarca - SS25 Presentation
Helen Anthony - SS25 Ready-To-Wear Runway
Cult Mia - Old Spike Store Event
RÆBURN 15 - RETROSPECTIVE Exhibition The Lab E20
Ray Chu - SS25 Collection Runway
HARRI - SS25 Collection Runway
Marfa Stance - Store Showcase
JENN LEE Presentation
Apujan Ready-To-Wear Runway
JCA - London Fashion Academy Catwalk
London Fashion Week Schedule SS25
Dates: 12 - 17 September
Location: On Schedule and Citywide
Agenda: Emphasis on Womenswear
Designers and Brands: Gorgeous bridal collection by Dimitra Pesta’s Di Pesta label (check out LFW June for a sneak peek).
Marie Leuder’s LUEDER LFW catwalk debut via BFC’s NEWGEN scheme.
Seasonal best picks, incoming JW Anderson and Burberry.
New generation of talent including LVMH Prize WINNER Standing Ground, Fashion East, KNWLS and more!
Pre-London Fashion Week - Popup Event with Bibiy
First launched in 2019, Bibiy, home to reimagining scalability and versatility through outerwear has managed to successfully create contemporary ready-to-wear clothing and investment pieces from t-shirts with frills to sequin suits. The Japanese brand has big plans to expand in London, while still attracting a strong customer-base from China and Japan willing to travel overseas to pick up the latest pieces. Bibiy is also dedicated to implementing sustainability measures and therefore the creative t-shirts have actually been made from corn, shoes from waste materials, and using fully recycled packaging.
Thursday 12 September - Afternoon
Pam Hogg ‘Of Gods and Monsters’ Collection Presentation (1pm-4pm)
‘unconventional clothes for confident women’.
AFRG began London Fashion Week by heading to 1 Holywell Lane, Hackney, London to explore the Scottish world that is self-taught designer, pioneer, TEDX speaker and visionary Pam Hogg.
Considering AFRG’s founder is giving her own TEDX talk in October 2024, it seemed fitting to explore more.
Press Release:
Pam Hogg is a multi award-winning graduate from Glasgow, her early work was recognised with awards including the Newbury Medal of Distinction and the Frank Warner Memorial Medal, Leverhulme Scholarship and Royal Society of Arts Bursary. Her subsequent career has been lionised with a Lifetime Achievement Award from the Scottish Fashion Council, the Great Scott Award, and Creative Excellence from the Scottish Fashion Council. Pam holds three more fashion awards from Scotland.
Mid 80's, Pam Hogg's shop in London's Soho was a centerpoint for customers and retail buyers alike. Early collections were stocked in Harrods, Harvey Nichols, Joseph, Bendals, Bloomingdales, plus numerous world wide stores including Paris, Italy and Tokyo. In 2006, London boutique Browns gave Pam free rein to dress its five famous windows with the collection they had purchased.
Throughout her career, Hogg's designs have been worn by figures such as Bjork, Debbie Harry, Siouxsie Sioux, Naomi Campbell and Rihanna and in 2007 she designed Kylie’s infamous black mesh metal-studded catsuit for the video Two Hearts.
Pam Hogg's ongoing London Fashion Week shows are a fixture of the season’s calendar, revered for their obstinate pursuit of imagination and integrity. Pam single-handedly creates, directs, produces and styles these collections, Vivienne Westwood made a surprise appearance at Pam’s Paris Debut catwalk show in 2012, saying ‘Ive come as a friend”.
Her work has been showcased in countless galleries and venues worldwide, including the Pompidou (Paris), Christie’s (New York), Kelvin Hall Galleries (Glasgow), Summerhall (Edinburgh), the V&A London as part of their Club to Catwalk and Wedding Gown exhibitions, plus the most recent Diva exhibition. Her work has also been shown in V&A Dundee, where archive purchased in the 80's is on permanent display. In 2019 the MET museum exhibited three large tulle signature headpieces, the third, a commission to compliment the other two originals, now in their permanent collection.
Thursday 12 September - Evening
Hu Bing Selects / The Consistence Catwalk Show
Diving into the NewGEN British Fashion Council (BFC) space hosting upcoming designers during London Fashion Week at 180 The Strand, London; actor, model and writer Hu Bing celebrates his 10th anniversary as the BFC LFW Ambassador for China, launching ‘Hu Bing Selects’, a new initiative and emerging platform for Chinese talent globally.
Friday 13 September - Morning / Afternoon
Paul Costelloe - Spring / Summer 2025 Runway
‘Le ciel est bleu’
Irish-American designer Paul Costelloe is one of the most established names in British and Irish fashion. Since the establishment of the fashion house under his own name, this family owned and run business has been a leader in the use of hand-crafted, luxurious fabrics combined with cutting edge design, innovation and creativity. Paul works with renowned technicians, suppliers and manufacturers to deliver collections of the highest quality, texture and comfort.
The runway show oozed with creativity, femininity, charm, elegance and electricity. The playlist was curated to fit each intersection of Paul’s collection, beautifully transitioning the models and audience together. The theme and storyline followed Parisians out and about strolling down Boulevard Saint-Germain and lunching on Rue Saint-Honore. Materials included Irish Linens, cotton, silk Jacquards presented through pastels, bridal dresses, tweed, and silk spreading youthfulness and fantasy.
Noon By Noor - Spring / Summer 2025 Collection Presentation
‘Ray of Light’
Founders and Designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa of Noon By Noor showcased their Spring Summer 2025 collection, presented against the backdrop of the ethereal and enigmatic Somerset House, home to many of London’s finest artists.
The luxury womenswear designer brand, first established in 2008 has set the pace for serving it’s global customer base and audience over the last years.
Designs focused on light, and airy pieces, alongside elements of fun textures, subtle and creative colours blended well together, providing a visual experience for the audience. Overall, Linen tuxedos were paired with long skirts, and dresses worn over other garments and adjusted with a nonchalant twist.
Fashion Scout Presents BUERLANGMA SS25 Capsule Runway
BUERLANGMA the Beijing-born fashion house established by visionary designer QiqiYuan and Crystal Wang, and celebrated supermodel Yuan Bo Chao in 2020, enthralled audiences at London Fashion Week.
The brand’s name, "BUERLANGMA" carries significant symbolism “BUER” signifies uniqueness, while “LANGMA” derived from the Tibetan term for Mount Everest, symbolises the pinnacle of achievement within the fashion industry. A legacy this collection, hosted by Fashion Scout, continued to strengthen.
For SS25, BUERLANGMA has developed a collection divided into five distinct yet interconnected sections - Desire, Power, Degenerate Peace, and Vold - reflecting the brand's commentary on society through past, present, and future lenses.
Ancuta Sarca - SS25 Presentation
Renowned footwear brand Ancuta have been worn by familiar faces globally, hitting the ground running with its inventive, stylish, outlandish, desired and unforgettable designs; creating sneaker-heel hybrids that speak about juxtapositions of masculine and feminine, vintage and modern, sportswear and luxury.
From origins in Romania, to debuting the label at London Fashion Week SS20, Ancuta has been supported by groundbreaking visionary designer Fashion East. Sustainability is the word for Ancuta, utilising techniques such as restoration and repainting within the circular design. Supported by Nike in 2020, the brand breathed new life into old and worn Nike sneakers by recycling and transforming them into heels.
Hot off the press, Ancuța Sarca has partnered with celebrated footwear brand Crocs, to reimagine signature styles, announcing a special and sustainably driven creative partnership for Spring/Summer 25.
Friday 13 September - Evening
Helen Anthony - SS25 Ready-To-Wear Runway
Alongside the runway showcase, Helen Anthony launched its flagship store in Mayfair, London during London Fashion Week, prior having achieved global success in forging its way towards a global fashion presence.
The most recent collection symbolises freedom and undying hope amidst the current conflicts felt globally; each piece embodying freedom in all senses: color, silhouette,craftsmanship, material, and interpretation. Breathtaking colours took centre stage including coral, yellow, green, red and pink.
Saturday 14 September - Afternoon
To celebrate 40 years of London Fashion Week, City Wide Celebrations have been taking place not only in London, but Manchester and Newcastle as well. This means more members of the public were able to get involved and experience fashion as part of London Fashion Week. In London beer brand and collaborator 1664Blanc took over Covent Garden with its staggeringly blue branding, setting up a space for public members to sit down, have a drink and network.
Cult Mia - Old Spike Store Event
Cult Mia blends community and fashion together, keeping aligned with its brand values to showcase emerging talent and unknown designers, offering value driven fashion that does not compromise on style. Public members were treated with delightful free coffee in collaboration with Old Spike London, and a chance to browse the latest collection of quality clothing.
RÆBURN 15 - RETROSPECTIVE Exhibition The Lab E20
London-based RÆBURN is a collaborative, regenerative design studio where daily design meets responsible production. Hosted at The Lab E20, East London's hub for sustainability and creativity, Raeburn shares the desire to host workshops and events in the future, bringing the community to life.
Curator Harris Elliott, tells a story through time, encompassing humble beginnings, through to meaningful impacts in the fashion industry by Christopher Ræburn since the studio launced in 2009.
The retrospective is described as the first of its kind and many of the exhibits have never been seen in public before.
RÆBURN was established in 2009 by Christopher Ræburn, a graduate of London’s prestigious Royal College of Art (MA | Womenswear 2006). Christopher’s work is characterised by an ever-present curiosity, resourcefulness and skill; traits that have matured and emboldened with time, helping to define a brand that realises innovation with an unusual balance of high concept, accessibility and wearability.
RÆBURN has been a pathfinder for new systems thinking in fashion and responsible design. Their business model, aesthetic and design ethos has been a driving force in building momentum towards a truly circular and regenerative global economy. As a regenerative design studio, RÆBURN’s mission is to continue as a catalyst for change and as a collaborator, bring together expertise, innovation and communities to co-create solutions.
Ray Chu - SS25 Collection Runway
RAY CHU maintains a recurring spot at London Fashion Week from 2022 after a successful Shanghai debut. This season we have seen inspiration from the floral landscapes, incorporating 3D printing technology to convey beauty and add depth and dimensionality to the designs. The flower inspires seamless integration of brand identity and natural elements for ornament meets wearability.
Known for its dynamic crossover collaborations, RAY CHU partners with companies like Tenga Japan and features famous Chinese and British celebrities, integrating tech into fashion. These collaborations highlight the brand's pioneering spirit and innovative approach to creative partnerships.
Saturday 14 September - Evening
HARRI - SS25 Collection Runway
HARRI, is a menswear designer from Kerala, first embarking on his creative journey by establishing his eponymous label shortly after completing his Menswear MA at the esteemed London College of Fashion in 2020. With a dynamic presence in both London and New Delhi, HARRI is driven by his unwavering pursuit of seamlessly blending Craft, Materiality, and Fashion.
HARRI showcases a captivating blend of contrasts and striking proportions, seamlessly transitioning from innovative textiles to enchanting performance sculptures. Drawing inspiration from diverse forms and materials, he skillfully composes and reimagines these elements, resulting in an intriguing range of minimalist wearable sculptures and intricate couture. Drawing inspiration from classical and surrealistic contexts, HARRI explores the intrinsic duality of clothing as both an artistic expression and a mimetic practice, seamlessly weaving together personal and universal themes. His visionary approach to fashion continuously pushes boundaries, redefining the realm of sartorial artistry.
Sunday 15 September - Afternoon
Marfa Stance - In-store Showcase
Wearability, longevity, sustainability, craftsmanship and storytelling provided by renowned brand Marfa Stance - who continues to share its colourful, playful and electric designs in the fashion community! Interchangeable collars, vibrant patterns and sustainable materials fill the Marfa store in Notting Hill, London, while the brand also targets customers in New York and beyond! Founded by Georgia Dant in 2019, who recognised a gap in the fashion market, has since strived to build a multigenerational community at the heart of the brand, offering customer agency to design their own individual Marfa Stance piece.
The London-designed and Italian-made modular, reversible, and responsible outerwear brand, unveiled a collaborative film with Isabel + Helen as part of London Fashion Week, the female design duo and creative studio renowned for visual storytelling. The film captured the essence of the Marfa Stance brand concept and celebrates the playfulness of modularity through performative sculpture.
The was Marfa Stance’s debut London Fashion Week presentation, held at the central London location Park Village, on the evening of Friday, September 13th. The event was sponsored by MOTH Drinks and Tata Harper Skincare, and featured an exclusive DJ set by Marfa Muse, Mary Charteris. Guest attendances also included Caroline Rush, CEO of the BFC, celebrity Hair Artist Charlotte Mensah, award-winning super Facialist Teresa Tarmey and sisters Poppy and Daisy De Villeneuve to name a few- all event imagery attached.
Monday 16 September - Afternoon
JENN LEE SS25
"ECHOS OF YOUTH"
The JENN LEE Spring/Summer 2025 collection played on heavy inspiration utilising nostalgia through patterns, and retro aesthetics. The collection celebrated intuitive creativity, as JENN LEE embraces spontaneous design and carefree spirit of youth.
“By physically crumpling pieces of paper, she allows the organic shapes and silhouettes to emerge and form the basis of the designs. This approach infuses her creations with an unstructured, whimsical quality. Unexpected geometric shapes and seemingly carefree brushstrokes further evoke a sense of freedom”.
The accessories designed to capture the sentimentality of finding long-forgotten treasures in an old pocket—whether a receipt or something random. These everyday objects are preserved in resin, transforming seemingly insignificant items into symbols of cherished memories.
JENN LEE collaborated with ATELIER MOWA, a French luneville embroidery artist who has participated in haute couture collections in Paris. This partnership delivered 3D embroidered headpieces using the technique of haute couture, inspired by Chinese calligraphy. A craft rich in cultural tradition and precision, embodying the haute couture techniques of French métiers d’art.
Apujan Runway
“Mirror, Keys and Drink Me”
APUJAN applies fantasy, literature to its overarching theme paying tribute Alice in Wonderland. The theme expresses that people in modern society, where the line between reality and virtual reality is blurred, are like drinking the Alice magic potion. We can’t tell our own size and objects' sizes and are unsure about ourselves and space dimensions.
We can see different totem elements, including a rabbit in the maze, a key, suits of playing cards-spades, hearts, diamonds and clubs, and chess in the thirty dressings on the catwalk show. Hundreds of sets of clothes are also expected to release in the same season. We can also see the Hatter, a rabbit, a high school student, and a giant chessman matching the clothes. The cat mascot of APUJAN, the MOON, will also show up with a wizard hat.
The brand has created outfits for SUPER JUNIOR's leader Leeteuk and has been worn by celebrities from various countries. APUJAN can be seen in VOGUE, ELLE, Grazia, Harper’s Bazaar, L’Officiel, Marie Claire, Country and Townhouse and more.
Monday 16 September - Evening
JCA - London Fashion Academy ‘MA Fashion Entrepreneurship In Design and Brand Innovation’ Fashion Show
Following last year's groundbreaking success, the JCA London Fashion Academy announced the return of their highly acclaimed MA Sustainability Capsule for the academic year 24/25 - showcasing key designs at London Fashion Week. This curated programme pushes the boundaries of sustainable fashion, in partnership with the innovative Lone Design Club and others.
