Alexandra Forsyth is widely recognised for her extensive expertise in the cyber security industry, where she engages in comprehensive strategic research under the umbrella of threat intelligence, spending time leading teams, working with clients globally and helping foster better relationships.

Throughout her career to date, Alexandra has concentrated her efforts heavily on the expansive field of cyber security. She firmly believes that cultivating the right culture toward work is of the utmost importance, having dedicated her professional life to mastering this complex domain, and has become deeply conversant with the intricate details involved in safeguarding sensitive digital information.

This diverse blend of interests and expertise was recently showcased in Alexandra’s engaging TEDx Talk in London, where she thoughtfully delved into the crucial role of community in an increasingly connected world, underscoring its importance in fostering collaboration and support.

Alexandra’s personal brand is very close to her own heart, focusing on mission-driven projects she is passionate about, building community up, offering resources through coaching and public speaking at events discussing early careers, CISO leadership and more.

Her remarkable journey ultimately led her to establish AFRG (AF's Retail Guide) in 2024, a groundbreaking educational platform that merged her vast knowledge in retail, fashion, art, technology, and cyber security.

In 2025, Alexandra is stepping out into the crowd, raising her voice about community, and will be an advocate for change. Exploring goal-driven mindset, and putting dreams into action, helping with early careers, organisational business models, strategy and more through the lens of podcasts, blogs, public speaking and events.

Alexandra is passionate about public speaking and personal development, and takes great satisfaction in helping individuals and groups, offering customised sessions to enhance confidence, mindfulness, and strategic thinking, thereby empowering growth throughout professional journeys.

Alexandra’s public speaking engagements are more than just informative; they are transformative experiences designed to empower her audience. She offers tailored public speaking and career-driven coaching for young professionals, guiding them through the complexities of these industries. Through her public speaking, workshops, panel discussions, Alexandra tirelessly works to inspire and equip others with the skills and confidence needed to thrive. Whether addressing a room full of industry experts or a young professional just starting their journey, Alexandra delivers a message of empowerment, innovation, and resilience, making her an exceptional choice as a motivational speaker.